Pro-environmental BehaviorGEB✓ Validated

General Ecological Behavior Scale

Name: General Ecological Behavior Scale
Creator: Kaiser
Published: 1998
Keywords: ecological behavior, Rasch, general measure, energy conservation, recycling, transportation, consumer behavior, Kaiser, interval scale

Kaiser · 1998

Overview

The original General Ecological Behavior Scale developed by Kaiser (1998) as a broad, Rasch-scaled measure of ecologically relevant behavior. Covers a wide range of behaviors including energy conservation, waste reduction, recycling, transportation, and consumer choices. Based on the premise that ecological behaviors form a single latent trait — general ecological behavior — that can be measured on an interval scale using Rasch analysis. One of the most widely used and psychometrically rigorous measures of pro-environmental behavior in the field.

Measure Details

Number of Items38 items

Response Scale5-point frequency scale (0 = Never, 4 = Always)

Author(s)Kaiser

Year Published1998

Internal Reliabilityα = .84–.89; Rasch reliability = .87

DomainPro-environmental Behavior

Citation

Kaiser, F. G. (1998). A general measure of ecological behavior. Journal of Applied Social Psychology, 28(5), 395–422.

Keywords

ecological behaviorRaschgeneral measureenergy conservationrecyclingtransportationconsumer behaviorKaiserinterval scale

Use This Measure

Free to use for research and educational purposes. Please cite the original authors.

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At a Glance

Items38

Year1998

Reliabilityα = .84–.89; Rasch reliability = .87

Related Measures

General Conservation Behavior ScaleKaiser · 1998 Value-Belief-Norm ScaleStern, Dietz, Abel, Guagnano & Kalof · 1999 Pro-Environmental Behavior ScaleSteg & Vlek · 2009